As of October 2023, & Juliet continues to captivate audiences both in the West End and on tour. The musical has recently announced plans for a Broadway transfer, with previews set to begin in early 2024. The anticipation surrounding its Broadway debut is palpable, as fans of the show are eager to see how the vibrant production will translate to the iconic New York theatre scene.

Moreover, & Juliet has earned a dedicated fanbase that actively engages with the show on social media platforms, sharing their favorite moments and discussing the themes of empowerment and self-discovery that resonate throughout the narrative. The production has also been involved in various outreach programs, focusing on educational initiatives that encourage young people to explore the arts and engage with literature in creative ways.

With its catchy pop soundtrack and relatable themes, & Juliet is not just a retelling of a classic story; it has become a cultural phenomenon that continues to inspire new generations. Live performances are frequently sold out, and the excitement surrounding the musical shows no signs of waning as it embarks on new adventures in cities across the globe. The future looks bright for & Juliet, as it continues to challenge theatrical norms and captivate audiences with its heartwarming and empowering message.

& Juliet History

& Juliet is a contemporary musical that reimagines the classic tale of Romeo and Juliet, but from the perspective of Juliet herself. The show premiered in London’s West End in November 2019 at the Shaftesbury Theatre. The concept of the musical is unique; it asks the question, 'What if Juliet didn’t die?' The narrative is infused with pop songs from the legendary songwriter Max Martin, who has crafted hits for artists like Britney Spears, Backstreet Boys, and Katy Perry. The musical was created by David West Read, known for his work on the TV series Schitt's Creek, and it features a vibrant score that resonates with both the younger generation and those who are nostalgic for the pop hits of the late 90s and early 2000s.

The show opens with a prologue that establishes the fate of Romeo and Juliet, leading into an alternate storyline where Juliet embarks on a journey of self-discovery, empowerment, and love. The production features a diverse cast and has been praised for its modern take on the classic Shakespearean narrative, allowing for themes of feminism, identity, and resilience to shine through. The choreography and staging are dynamic, utilizing the energy of the pop music to enhance the storytelling experience. Since its debut, & Juliet has garnered critical acclaim and several award nominations, solidifying its place in contemporary theatre.

The show quickly became a favorite among audiences, celebrated for its catchy score, humorous dialogue, and emotional depth. It not only reinvigorated interest in Shakespeare's work but also showcased the potential of musical theatre to adapt and innovate classic stories for modern audiences. After its successful run in London, & Juliet also embarked on a North American tour, bringing the enchanting tale to cities across the United States and Canada, further expanding its reach and fanbase.